Challenge

As social media continues to shape public opinion, it has become crucial for media outlets, political analysts, and civic organizations to understand who holds influence across platforms. Medieakademin needed a powerful tool to track and analyze digital influence across multiple social media platforms. The challenge was gathering vast amounts of data from platforms like Facebook, Twitter, Instagram, and TikTok, and then presenting it in a way that could easily visualize and compare influence trends.

Solution

Datastory collaborated with Medieakademin to develop Maktbarometern 2024, a comprehensive platform that maps and analyzes social media influence in Sweden. The tool collects data from five major social media platforms, providing a complete view of digital trends across Facebook, Twitter, Instagram, YouTube, and TikTok. Through an intuitive admin panel, Medieakademin can tag and manage vast datasets while utilizing sorting, filtering, and searching capabilities. Additionally, the platform calculates composite indices, offering deeper insights into the dynamics of influence.

With Datastory’s advanced data visualization features, Maktbarometern 2024 showcases top influencers based on engagement and reach, allowing users to explore how digital power shifts over time. The combination of data analysis and engaging visualizations enables stakeholders to identify and track the most influential individuals and organizations in Sweden’s social media landscape, offering a new perspective on how power operates online.

Results

Launched during a public forum at SVT, Maktbarometern 2024 has already sparked nationwide discussions about digital influence. Media outlets such as SVT Kultur, Resumé, and Aftonbladet have utilized the tool to inform their reporting on social media trends and the impact of digital power on public discourse. The tool enables these organizations to visualize the reach and engagement of political figures, influencers, and other key players in Sweden’s digital space.

Explore the tool

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